San Luis Obispo Jewelry Store

Serengeti West offers substantial savings with competitive pricing, informed expert opinion from our highly educated employees, and a creative and comfortable setting where customers can choose from an exquisite selection of fine jewelry.

We pride ourselves in enduring, direct relationships with sustainable gemstone and precious metal suppliers and stylish designers around the globe. Because of these strong business ties, we can offer our customers exceptional value, quality and uniqueness with every piece.

Your Full Service Jeweler

Perhaps you’re purchasing your first piece of jewelry, or you’re in need of an appraisal for insurance purposes; we’re happy to help you find exactly what you need. Also, our San Luis Obispo jewelry store is thrilled to help you explore the consignment process. We may be able to help you resell your heirloom jewelry.

Additionally, our store is happy to purchase your gold. Gold prices are nearing record highs. We offer attractive cash purchase rates and even better returns when you choose to accept store credit.