Engagement Ring Specialists in San Luis Obispo

Time to pick out a diamond engagement ring? Serengeti West Fine Jewelers has been offering the finest in jewelry since 1985. Located in downtown San Luis Obispo, we offer a selection of princess cut diamonds, round brilliant diamonds, and more!

If you’ve been dreaming of the perfect ring, we invite you to schedule an appointment and learn how we can help you!

First, we begin by working with you to select the perfect center stone. This process begins with diamond education. We will teach you about the four cs: cut, carat weight, clarity, and color. Next, we’ll discuss your budget.

Finally, we will source a collection of diamonds to your specification for a consult. We often include independently certified diamonds. This may include the Gemological Institute of America or European Gemological Laboratory.

After you’ve chosen your center stone, we will help you choose your mounting. With a wide variety of precious metals available, we’ll help you discern your preferences. Ultimately, we will help you choose from rose gold, yellow gold, white gold, or platinum.

Additionally, we offer custom jewelry design. Have you seen the perfect design on Pinterest? Perhaps your beloved has been showing you pictures from Instagram. Bring them to us and allow us to create a custom CAD design and bring the ring to life!

Finally, our jeweler will set your stone. At this time, the ring will be sized and set, perfecting it for your proposal.

We’re excited to help you choose the perfect ring. Each of our finished pieces are as unique as our couples.

Please note, our store is closed on Sunday and Monday each week. Otherwise, we open at 10 am daily.

Feel free to reach out and contact us with any questions you may have. We’re happy to help you on the path to your proposal!

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Vintage Engagement Rings: What You Need to Know

Vintage Engagement Ring

Love the look of vintage engagement rings? Enjoy minimizing your footprint, or giving old items new life? Perhaps you like knowing your jewelry has had a mysterious life before you owned it. Maybe you simply like the look of a bygone era. Whatever draws you to older jewelry, allow us to teach you a few basics before shopping!

Vintage Engagement Rings May Require Special Maintenance

It is very important to pay close attention to your antique jewelry. Because it is an older piece, it may have special details that require care. For instance, if your piece includes foil-backed diamonds, you shouldn’t submerge it in water. Be sure to ask the salesperson for important tips for wear before purchasing.

Victorian Engagement Ring

Pay close attention to the setting of your ring. If you choose an older engagement ring, certain aspects may have been worn down over time. Double check the prongs to ensure they are strong enough to hold stones in place. Also, inspect the shank (underside), as it may have become thin over time. Neither of these should dissuade you from purchasing the jewelry. However, you will likely want to address these issues before wearing the ring daily.

We are proud to carry a wide selection of estate jewelry. While we offer many options for your ideal engagement ring, we can show you even more. Because of our relationship with brokers, we are able to obtain pieces to your specification. Looking for a Victorian engagement ring? We’re on the case! Prefer a platinum art deco beauty? No worries! Let us know your budget and timeline and we’ll do the rest.

We invite you to visit us at our downtown San Luis Obispo jewelry store. We are located at 951 Monterey Street, San Luis Obispo. Or, contact us with any questions you may have, we’re happy to help!

Your Jewelry Repair Questions Answered!

Serengeti West Fine Jewelers has been in business for 34 years. In that time, we’ve received a lot of questions. Some of these jewelry repair questions come up again and again, so we’d like to take some time to share the answers with you.

Jewelry Repair Questions

Why is my white gold ring turning yellow?

There’s no such thing as naturally occurring white gold. In fact, all white gold begins as yellow gold. The white appearance is created by adding alloys (other metals) and dipping in a rhodium solution. Because newer blends of white gold are more advanced, these pieces may not need as much refreshing as their older counterparts. If your white gold jewelry seems to be “warming” or appearing less brilliant white, we can help! A small rhodium plating will do the trick and have your piece of jewelry looking like new in no time.

Can you size my ring?

The short answer is yes, we can size your ring. While there are some exceptions to the rule, we provide this service hundreds of times each year. Some things to know: we’ll want to size your finger. If you’re swollen or your finger has been irritated, we may want to measure a few times before settling on your final size. Also, we’ll want to give you an accurate quote as many qualities may impact the price. An example of these may be the metal it is made out of (platinum, 14 karat gold, 18 karat gold, sterling silver), how many stones it has, if it is an infinity ring, and more. Because each ring is unique we must see it in person in order to properly quote the repair.

A stone fell out of my engagement ring! Can you help?

Before you panic, know that this is something we encounter frequently. Because of the small nature of today’s micro pave rings, it’s not uncommon to have very small stones fall out from time to time. It is relatively inexpensive to repair this, so stop in and talk with one of our associates to learn more and get a customized estimate. We are able to use loose diamonds to perfectly match your existing stones. Also, know that professional ring cleanings are free and allow us to spot any issues with your stones or jewelry before they become a problem.

Jewelry Repair Questions Answered: How Long Will my Repair Take?

It should be noted that (like most in the jewelry business) we do not offer on-the-spot repair. Because jewelry is a precise art, we need to have proper time to address any issues and ensure quality work. On average, our repairs take seven to 10 days. It should be noted that some things can impact this schedule. Custom work, complicated jobs, or holiday schedules can cause this time to vary. Additionally, delayed acceptance of an estimate after it has been delivered can cause the process to slow down as well. Feel free to visit us in person at 951 Monterey Street, San Luis Obispo to find out about your specific jewelry repair and ask any questions you may have!

How do I Clean my Engagement Ring?

How do I Clean my Engagement Ring

How do I clean my engagement ring?

When you first receive your engagement ring, it’s as brilliant and sparkling as can be. But, over time the sparkle may dull just a little. While it’s just as beautiful, you may be asking yourself “How do I clean my engagement ring?” We can help! Follow along for some helpful tips.

Firstly, allow us to say that we’ll happily clean and inspect your ring for free at any time. You read right, there’s no charge for a professional cleaning! Additionally, we can ensure that your beautiful ring is always in good repair by inspecting prongs, channels, and other condition issues. By having your ring professionally cleaned and inspected often, you’ll know if there are any repair issues to correct before any damage happens to your ring.

Our first piece of advice: don’t wash dishes or apply lotion while wearing your jewelry. Because soaps and lotions can cause oils to adhere more quickly to your jewelry, they’ll make your pieces look dirty much faster. We also highly suggest having a safe place to put your ring while at home. You’ll always know where it is, even when it isn’t on your finger. Ultimately, you won’t get it dirty while doing housework.

How do I Clean my Engagement Ring: What Not to do

Whatever you do, be choosy about what you use to clean your ring. It’s never a good idea to use caustic or corrosive chemicals to clean your ring. These chemicals can eat away at the precious metals of your ring and cause damage over time. Additionally, it’s very important to use products that are non-toxic and ammonia free. Degreasers are an excellent choice. We suggest using a mixture of simple green and water and gently scrubbing with a toothbrush from time to time. That is to say, when you can’t make it to our shop for a deep clean.

Visit us at 951 Monterey Street, San Luis Obispo, for your complimentary cleaning!

How do i care for my engagement ring?

How Do I Care For My Engagement Ring?

how do i care for my engagement ring?
Serengeti West couple Mark and Mikayla were engaged in Banff, Alberta

Maybe you just got engaged (if so, congratulations), or perhaps you’ve had your ring for quite some time. Either way, you may be asking yourself “how do I care for my engagement ring”? Let Serengeti West help you learn some basic tips to keep your ring looking beautiful!

Have Your Engagement Ring Properly Sized

When asking yourself “How do I care for my engagement ring?” It’s very important to ensure that your ring is the right size for your finger. If your ring is too large (even by a small amount), it can turn. As a result, it sustain damage to prongs or channels that hold your stones in place. By having a professional size your finger and double check the size of your ring, you ensure that your ring will wear in the best way possible.

Have your Ring Professionally Cleaned Regularly

Most jewelry stores are happy to clean your ring for free. Because we have professional tools like an ultrasonic machine and commercial steamer, we are able to get jewelry cleaner than most can at home. Additionally, a jeweler will know what cleaning is safe for your ring, and what is not. A jeweler like Serengeti West can also check for wear and tear on your ring (and other jewelry) over time, alerting you if you need any repair work done. Ultimately, fine jewelry requires maintenance over time, just like a car.

Have Your Ring Appraised and Insured

Most would be incredibly sad if something happened to their engagement ring. Whether a small stone should fall out, it is lost, or perhaps stolen, you want to know you’ll be able to replace that ring. Because of this, it’s very important to have a proper jewelry appraisal completed and insurance taken out on your ring. Many homeowners policies have options for jewelry coverage. Or, Jeweler’s Mutual insurance is available; they only insure jewelry.

Come visit Serengeti West Fine Jewelers at 951 Monterey Street, San Luis Obispo and allow us to clean your ring for you. We’re happy to discuss your jewelry care concerns!

Four tips for engagement ring shopping

Engagement Ring Shopping is Scary… or is it?

We hear it every day: I’ve never done this before, so I’m not sure what I’m doing. We get it. People don’t often buy a lot of engagement rings in one lifetime, many will only buy one. So where do you start when it comes to engagement ring shopping? How do you know you’re making the right decision? Come along with us as we give you some of our best advice to ensure you pick the piece that will make their eyes light up.

Determine your budget before engagement ring shopping

The least exciting part of the process is the first step- decide how much you can spend on your engagement ring. Will you want to pay cash? Perhaps you want to rack up some airline miles for that impending honeymoon? No matter how you want to pay for your engagement ring, everyone has a price point that they will be comfortable at. Think about your bills, savings, and any upcoming expenses you may have. Will you be funding your own wedding post engagement?

Take a look at the jewelry they already wear

One of our best pieces of advice is to take a look at the jewelry they already own. Is most of their jewelry yellow gold? Maybe everything they wear is a silver color? You can tell a lot about their preferences by looking at the pieces they already wear, so use that information to inform you as you shop for your engagement ring.

Ask their friends if they know anything

Engagement ring shopping is easy at Serengeti West!Everyone has a friend that they trust with top secret information- like “if I ever get an engagement ring, I hope it…” or “my ring size is…”. While that friend may not initiate a conversation with you about that information, they’ll typically spill the beans when asked. Even if your partner hasn’t said much about jewelry tastes to her nearest and dearest, friends are often excellent wing-people when it comes to getting the necessary information.

Buying a diamond? Learn about the Four C’s

Color, cut, clarity, and carat weight (known as the four c’s) are the how the jewelry industry categorize diamonds. Once you figure out where you’d like to be on the spectrum of each of these, you’ll be ready to start viewing a selection of diamonds. Some like a colorless diamond, while others may prefer a touch of body color. Others find the size of the diamond to be more important, while there are some that don’t particularly care. Before you begin shopping, have an idea what your beloved likes, what your budget will be, and be ready to learn a lot more about diamonds.

No matter what you want in an engagement ring, the trustworthy, experienced staff at Serengeti West Fine Jewelers can help you find the ring of your dreams. Call us today or visit us at 951 Monterey Street to learn more!