Diamond Shopping in San Luis Obispo

Have you been diamond shopping? Looked all over but not sure where to buy? Allow our handy guide to help you!

Serengeti West in San Luis Obispo is known for an impeccable product selection. Because of our relationships with diamond brokers, we can source nearly any cut, color, clarity, or carat weight or loose diamonds. We work specifically within your budget to find a selection of stones for you.

Our customer service is very well known on the Central Coast. Because of our warm, friendly atmosphere, you’re sure to feel right at home.

Additionally, our staff is ready to educate you on important things. Not certain what excellent cut diamonds have to do with sparkle? Unsure how clarity plays in to the brilliance of an engagement ring? Allow us to teach you!

Diamond shopping can be overwhelming. We can help you understand the importance of loose stone certification, pricing, and the four C’s.

We will help you understand all of your options fully. From diamonds, to semi mountings, solitaires to wedding bands, you’ll feel fully prepared to buy with confidence.

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Four tips for engagement ring shopping

Engagement Ring Shopping is Scary… or is it?

We hear it every day: I’ve never done this before, so I’m not sure what I’m doing. We get it. People don’t often buy a lot of engagement rings in one lifetime, many will only buy one. So where do you start when it comes to engagement ring shopping? How do you know you’re making the right decision? Come along with us as we give you some of our best advice to ensure you pick the piece that will make their eyes light up.

Determine your budget before engagement ring shopping

The least exciting part of the process is the first step- decide how much you can spend on your engagement ring. Will you want to pay cash? Perhaps you want to rack up some airline miles for that impending honeymoon? No matter how you want to pay for your engagement ring, everyone has a price point that they will be comfortable at. Think about your bills, savings, and any upcoming expenses you may have. Will you be funding your own wedding post engagement?

Take a look at the jewelry they already wear

One of our best pieces of advice is to take a look at the jewelry they already own. Is most of their jewelry yellow gold? Maybe everything they wear is a silver color? You can tell a lot about their preferences by looking at the pieces they already wear, so use that information to inform you as you shop for your engagement ring.

Ask their friends if they know anything

Engagement ring shopping is easy at Serengeti West!Everyone has a friend that they trust with top secret information- like “if I ever get an engagement ring, I hope it…” or “my ring size is…”. While that friend may not initiate a conversation with you about that information, they’ll typically spill the beans when asked. Even if your partner hasn’t said much about jewelry tastes to her nearest and dearest, friends are often excellent wing-people when it comes to getting the necessary information.

Buying a diamond? Learn about the Four C’s

Color, cut, clarity, and carat weight (known as the four c’s) are the how the jewelry industry categorize diamonds. Once you figure out where you’d like to be on the spectrum of each of these, you’ll be ready to start viewing a selection of diamonds. Some like a colorless diamond, while others may prefer a touch of body color. Others find the size of the diamond to be more important, while there are some that don’t particularly care. Before you begin shopping, have an idea what your beloved likes, what your budget will be, and be ready to learn a lot more about diamonds.

No matter what you want in an engagement ring, the trustworthy, experienced staff at Serengeti West Fine Jewelers can help you find the ring of your dreams. Call us today or visit us at 951 Monterey Street to learn more!