The Serengeti Difference

We pride ourselves in enduring, direct relationships with sustainable gemstone and precious metal suppliers. Additionally, we work with stylish designers around the globe. Because of these strong business ties, we can offer our customers exceptional value, quality and uniqueness with every piece in our jewelry store.

Serengeti West offers substantial savings with competitive pricing as well as informed expert opinion from our highly educated employees. Finally. customers can choose from an exquisite selection of fine jewelry in our creative and comfortable setting. The Serengeti West experience is second to none.

A Unique Jewelry Store

Our respected standing in the industry allows us to exclusively showcase jewelry not found elsewhere in San Luis Obispo County. Whether our customer’s interest is in a legendary brand like TYCOON, an Ideal Cut or Hearts and Arrows diamond certified by AGS or GIA, a traditional wedding set or a custom built piece of their very own, they can be assured their jewelry choice will be distinctive to their image and lifestyle.